Yofo (short for Your Fortune) is a mythical creature that lives in your retirement nest, watching over your eggs—your investments. This playful metaphor helps reframe how we think about saving, investing, and long-term care for our financial future.

To build wealth, you don’t just need systems—you need imagination, consistency, and care. That’s where Yofo comes in.

Think of your Yofo like a living symbol of your financial future. It needs nurturing, structure, and respect to grow strong.

• Feed your Yofo first — Always invest in your future before spending elsewhere.
• Feed it monthly — Build consistency with contributions.
• Create house rules — Set boundaries and stick to your financial plan.
• Show love, adoration, and respect — Take pride in your progress.
• Educate your Yofo — Learn about money and help it grow.
• Be patient — Wealth takes time.
• Trust your Yofo — Have faith in your long-term plan.

Where did Yofo come from?

Yofo comes from a galaxy made of dreams and butterflies. It’s a symbol of the hope, creativity, and care required to build something meaningful over time.

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Okay, but where did the idea of Yofo come from?

Great question. You’ve probably heard the phrase “Pay Yourself First.” Most people know the words but miss the real meaning.

We realized many people don’t have a clear grasp on their financial health:

• How much are you paying in interest?
• How long could you live off your savings?
• What’s your emergency fund target?

Yofo was born as a friendly way to help people visualize, simplify, and engage with their finances.

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What’s the Nest?

You’ve probably heard of a “nest egg,” but we wanted to make it literal. The Nest is your retirement—the safe place you’re building for your future self.

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What are the Eggs?

The Eggs are your investments. These are the assets inside your retirement that Yofo watches over and helps grow. The more eggs you have, the more secure your future.